Desain Branding Kemasan Produk UMKM Yang Menarik dan Ekonomis

Abstract

Currently, UMKM (Usaha Mikro, Kecil, dan Menengah) are community activities that have been widely applied by Indonesian people in various regions. Many UMKM actors produce products in the form of food, merchandise, fashion, cosmetics, skin care, Make Up Artist (MUA), baby equipment, furniture and do not have sufficient knowledge in designing attractive and economical product packaging branding. An attractive packaging design and in accordance with aesthetics is needed to introduce and attract potential buyers to the products being sold, especially in the design of colors, images and writing used as the brand/logo of the products being sold or an attractive packaging in marketing their products. How to visually design a product packaging is actually not too far from the science of human and computer interaction, because it also uses concepts and theories in visual communication design. The problem that is often encountered in designing a branding is how to create an attractive logo and letters, making the packaging design look more aesthetically pleasing and attractive to buyers. By knowing the steps for making packaging designs on a trademark/brand of an UMKM product, it can produce the stages and provisions on how to design an attractive and economical branding of packaging. It is hoped that the results of this study can help UMKM actors, especially as a guide in making brands and packaging.