Pengembangan Aplikasi Kalla Reality Melalui Implementasi Teknologi Imersif Sebagai Media Promosi Dan Informasi Pada Bisnis Properti Hunian

Authors

  • Syarief Dienan Yahya Institut Teknologi dan Bisnis Kalla
  • Muhammad Syafaat Institut Teknologi dan Bisnis Kalla
  • Fizar Syafa’at Institut Teknologi dan Bisnis Kalla

Keywords:

Immersive Technology, Property Application, Augmented Reality (AR)

Abstract

This research aims to develop the "Kalla Reality" application that integrates immersive technology (Virtual Reality and Augmented Reality) as a promotional tool and source of information in the real estate industry. The implementation of immersive technology in this application allows users to explore properties virtually, visualize details, and interact with real
estate agents, providing a more interactive and informative experience. This research involves methodological steps including literature review, user needs analysis, application prototype development, immersive technology integration, testing, and final evaluation. The "Kalla Reality" application is designed to meet the needs of increasingly discerning consumers in choosing residential properties by providing rich information and in-depth visual experiences. The results of this research are expected to provide insights into the positive contribution of immersive technology to the residential real estate business, including increasing consumer interest, sales process efficiency, and brand image enhancement. This application can also serve as an example of how immersive technology can transform marketing and information paradigms in the real estate industry and inspire further development in this field. Thus, this research reflects the role of immersive technology in enhancing consumer experiences, business efficiency, and the competitiveness of residential real estate companies in a competitive market.

References

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Li, X., Liu, Y., & Zhang, Z. (2021). The Role of Augmented Reality in Real Estate Marketing. Journal of Marketing and

Consumer Behavior, 5(1), 45-58.

Kurniawan, A., & Suryono, A. (2019). Pengembangan Aplikasi Realitas Virtual untuk Meningkatkan Penjualan Properti Hunian di Indonesia. Jurnal Bisnis dan Manajemen, 14(2), 115-126.

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Pratiwi, R., & Wibowo, A. (2020). Pemanfaatan Teknologi Augmented Reality dalam Pemasaran Properti di Indonesia: Studi Kasus pada Perusahaan Pengembang Properti X. Jurnal Teknologi Informatika dan Komputer, 6(2), 89-97.

Rahayu, S., & Setiawan, B. (2020). Penerapan Teknologi Virtual Reality dalam Industri Properti di Indonesia. Jurnal Teknologi Informasi dan Ilmu Komputer, 7(3), 295-302.

Sutanto, H., & Utama, D. (2021). Implementasi Teknologi Imersif dalam Industri Properti Hunian: Tantangan dan Peluang di Indonesia. Jurnal Manajemen Bisnis dan Teknologi, 8(1), 45-56.

Smith, J., Johnson, A., & Williams, B. (2019). The Impact of Virtual Reality (VR) on Real Estate Sales. Journal of Real Estate Technology, 15(2), 123-135.

Wong, T., Chan, R., & Ng, S. (2019). Virtual Reality in Real Estate: A Game Changer for Marketing and Sales. Real Estate Management and Technology, 23(3), 215-230

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Published

2023-12-25

How to Cite

Syarief Dienan Yahya, Muhammad Syafaat, & Fizar Syafa’at. (2023). Pengembangan Aplikasi Kalla Reality Melalui Implementasi Teknologi Imersif Sebagai Media Promosi Dan Informasi Pada Bisnis Properti Hunian. Prosiding SISFOTEK, 7(1), 249 - 253. Retrieved from https://seminar.iaii.or.id/index.php/SISFOTEK/article/view/433

Issue

Section

5. Teknologi & Komputer
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