Efektifitas Penerapan Customer Relationship Management (CRM) pada Toko Nil Maizar Sport Apparel
With the increasingly fierce business competition in the business world, speed and accuracy in acting is the main thing. As a result there is competition between businesses that show a significant impact on businesses so that each of these businesses must be able to create their own market by creating a brand for the business they have. Besides good management in a company is also very necessary to facilitate the company's performance. One of the most supportive systems is the promotion system. Promotion is an activity carried out by companies in introducing their products to the market. This study conducted a survey at the Nilmaizar Sport Apparel Store which is a business selling place for sports equipment in the city of Padang, West Sumatra. The purpose of this study is to analyze and determine the level of effectiveness of the application of sales information systems at the Nilmaizar Sport Apparel Shop with Customer Relationship Management (CRM). The results of this study are the creation of an online promotion application, which has benefits as a form of actualizing the character of businesses and supporting marketing and increasing competitiveness.
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